- Concise is powerful : You should select the words carefully and write the message in a concise, yet powerful manner. Less is more when it comes to SMS marketing.
- Test with small number first : Always test your marketing campaign before launching it. Send the message only to a group of 100 people and then, based on the response, determine whether the trial run has been successful or not.
- Choose the right target : Do not send messages to everyone on this earth. Decide the purpose of your marketing campaign, and decide your target group accordingly. For example, if you have arranged a competition for kids at your store, there is no need to send messages to singles. Deciding the right target group is essential to increase conversion rate.
Unsubscribe option : Give the option to unsubscribe. This gesture shows that you care for people and do not want to bother anyone not interested in your offers and promotions.
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Too short? Less is more when it comes to sms marketing 🙂
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